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How Craftsman Auto Care Uses Technology To Transform Your Experience Matt Carry’ Craftsman Auto Care

How Craftsman Auto Care Uses Technology To Transform Your Experience Matt Carry' Craftsman Auto Care

At Craftsman Auto Care, we embrace the newest technology to elevate our services, improve efficiency, and provide customers with a superior experience from the time they make an appointment to walking out our door with a smile. From advanced equipment to integrated systems and tools that streamline operations, the following technological innovations continue to enhance the way we operate.

Digital Vehicle Health Inspection

A Digital Vehicle Inspection (DVI) is performed on every car that comes through our bays. It provides customers with a detailed report of their vehicle’s overall health, offering a user-friendly and informative experience. This process begins with the technician pulling the vehicle into the bay and lifting it to complete up to a 60-point visual inspection of the undercarriage, tires, fluid levels, and more. Our technician uses a tablet to capture photos and videos complete with comments on each item. These items are rated as urgent, needs attention, or plan for the future. After submitting the initial findings to our service team for edits and final review, the digital report is texted or emailed to the customer. This empowers customers to see exactly what our technicians see, and to make informed decisions with the current, thorough, and accurate information at their fingertips.

Instant Online Auto Scheduling

Our automatic instant booking system allows customers to make an appointment in real-time without needing manual input. It instantly confirms availability, streamlining the process for both customers and businesses. Our team is able to adjust settings to account for factors like busier hours or fewer scheduled employees, which affect the amount of time that needs to be allocated for a specific service. This leads to improved efficiency, integrating our locations’ calendars with available appointments to ensure we have the time and resources needed to meet each customer’s needs. These benefits streamline the process by decreasing downtime and increasing productivity in the bays. Additionally, the system enhances the customer experience by allowing personalization; customers can input pertinent details and history of their issue, helping our team to get an idea of the situation before they arrive. The system offers convenience that can’t be beat with 24/7 accessibility, allowing customers to book services anytime, day or night, and receive instant confirmation. This reduces the uncertainty often associated with traditional booking methods that require a confirmation process. By aligning with modern consumer behavior, where instant, digital-first experiences are expected, our online booking system keeps us competitive in the industry.

Payment Options and Financing

Offering a variety of payment methods allows customers to choose the best way to manage their payments and spread out the cost of larger repairs.

Text-To-Pay

Text-to-pay allows customers to pay directly from their mobile devices. This makes the process quick and hassle-free. By offering modern and convenient payment options, businesses can better meet the needs of our customers.

Apple Pay

Offering Apple Pay as an option to our customers provides a convenient and secure payment option, allowing them to complete transactions quickly using their iPhone,iPad, or Apple Watch. This streamlined payment process enhances customer satisfaction by reducing the hassle of handling physical cards or cash. Additionally, the security features, including encryption and biometric authentication, help protect our customer’s information and reduce the risk of fraud.

Financing

Financing is a great option to make larger jobs more affordable for customers, breaking down the cost into manageable payments. With flexible payment terms, customers can choose from various financing plans that best fit their financial situation, while instant approvals ensure minimal wait times, keeping the repair process moving smoothly. Our financial partner, Synchrony, is a leading consumer financial services company that offers one of the most comprehensive, digitally-enabled product platforms in the industry. With the Synchrony Car Care™ card, customers receive 6-month no-interest financing on purchases of $199 or more, 24/7 secure online account access, safe and secure transactions with $0 fraud liability, and no annual fees.

Transportation Options

Rideshare Services

Rideshare services streamline workflow by instantly easing vehicle drop-off and pick-up processes, alleviating parking issues, and cutting costs compared to maintaining loaner vehicles. They are cost-effective and scalable, accommodating varying customer volumes without significant additional investment. Incorporating rideshare options modernizes our business, prioritizing customer convenience and leveraging the latest technologies.

Enterprise Rental Cars

We offer our customers discounted rental cars through Enterprise for any extended transportation needs. It allows customers to continue their daily routines without disruptions while their vehicle is being serviced. It reduces the inconvenience and potential frustration of being without a vehicle.

Cloud-Based Enterprise System

Our cloud-based enterprise system connects customer data from all of our locations, providing our teams with real-time access to sales and inventory data. This enables efficient management, scalability, and seamless integration with all of our other business tools, enhancing operational efficiency. Customers benefit from the flexibility to visit any location, whether it’s closer to their office during the week or their home on the weekend. This flexibility reduces wait times, makes it easier to access services, and ensures a consistent experience across all locations.

Orange Rewards Loyalty Program

Our FREE Orange Rewards Loyalty Program automatically enrolls customers from their first visit, where they start to earn cash back with no obligations or credit card requirements. The program is fully digital and can be accessed simply with a phone number, and features three reward levels that allow our customers to earn up to 4% back on annual spending. There are no cards, membership fees, forms, or registrations to sign up and allows our team another touch point to communicate with our customers. Reward dollars can be shared with family and friends, and even donated to a local charity in the community.

Equipment Technology

At Craftsman Auto Care, we pride ourselves on using top-of-the-line equipment and the latest technology in our shops, delivering the highest quality service to our customers.

Hunter Alignment Machine

The Hunter Alignment Machine utilizes advanced lighting technology to achieve incredibly precise vehicle alignments. By taking measurements accurate to a tenth of a degree, the machine ensures that vehicles drive as straight and true as they did when they first left the manufacturing plant.

Hunter Road Force Balancer

Road force balancing technology elevates tire and wheel assembly diagnostics by applying pressure with a load roller to mimic real-world driving conditions. This advanced method detects inconsistencies, such as stiff spots and bulges, that traditional balancers often overlook. By leveraging this cutting-edge technology, which was not available in the past, road force balancing makes sure your vehicle runs smoothly without vibrations or helps address any existing vibrations. We also utilize force match balancing with the tire balancer, that aligns the high and low spots on the tire with the corresponding high and low spots on the wheel. This process maximizes overall tire balance while reducing the amount of wheel weights needed.

Tire Changers

Tire changers can handle nearly any size tire from 10 to 26 inches in diameter, including performance, low-profile, and larger light truck tires. These feature a lever-less mounting head design that eliminates the need for traditional tire irons or levers when mounting or demounting tires. Instead of using a lever to pry the tire onto or off the rim, this machine uses an automated system to avoid using a direct manual force. This design reduces the risk of damaging the wheel’s rim or the tire’s bead, making the process safer and more efficient.

Scan Tools

In an ever-evolving industry, staying current with the latest computer scanner technology is crucial for achieving top-tier diagnostic capabilities. Advanced diagnostic tools offer the significant advantage of pinpointing vehicle issues with exceptional precision, eliminating the need for vague symptom-based assessments or educated guesses. By utilizing these scanners and sophisticated software to analyze data from a vehicle’s onboard computer systems, our technicians can accurately identify the root cause of problems and provide the most effective solutions.

In addition to our comprehensive diagnostic tools, we utilize Autel Key Programmers to offer key programming and immobilizer functions to perform tasks that were traditionally reserved for dealerships or manufacturers. These devices enable immobilizer programming, key generation, and key cloning. With compatibility across a wide variety of makes and models, these programmers can handle smart keys, proximity keys, and transponder keys. Featuring an intuitive, user-friendly interface, they provide step-by-step guidance for efficient key programming.

As the industry continues to evolve, embracing technological advancements is no longer an  option–it’s a necessity for businesses aiming to stay competitive and meet the growing demands of the tech-savvy customer. By integrating these innovations, Craftsman Auto Care enhances operational efficiency and accuracy, but also builds strong, longer-lasting relationships with our customers through improved service quality, convenience, and trust every step of the way. In the end, technology is not just transforming the repair process; it’s shaping the future of the industry, and we can’t wait to see what is next.

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